Beginning back in 2007 and continuing on in small ways to this day, the Gizka Wars rage between the financial giant GizkaHaus International and the small protest group Society For The Protection of Gizkas. The company has its fingers in many pies, including retail merchandise, pest control, restaurant franchises and hardware. Briefly, early on in the war the company's CCO, Winter, felt sorry for the leader of the SFTPOG and tried to help her out. She was fired, but as such unseemly feelings of pity have not been felt since the CCO got her job back. The general public is encouraged to not only be entertained by the wars, but also to engage and choose sides.